The Better Business Bureau demanded that the Nuclear Energy Institute pull its misleading ads from The New York Times, Washington Post, and other major newspapers and magazines, because its claims were misleading.

The NEI claims that "Nuclear energy generates electricity without polluting the air and water" and that it is "environmentally clean."

Independent researchers, however, concluded that nuclear plants do cause thermal water pollution and that the processes needed to produce the uranium-enriched fuel for nuclear plants cause air pollution.

Dow

The company that has sought to distance itself from Bhopal (whose tragic catastrophe it assumed responsibility for when it bought Union Carbide) now insists that it is promoting "the Human Element". Link